The Ordinary Serum
The Ordinary
Role
AI + 3D visual production
Delivered
AI + 3D Videos
The brief
The Ordinary Serum piece approaches skincare education as a playful animated story. Stylised 3D characters discuss complicated routines and ingredients in a museum-like environment before the product comes into focus. The goal was to turn information about a serum into something character-driven and easy to remember, making this style relevant to beauty brands looking for distinctive AI + 3D creative campaigns.
What I did
I used animated character conversations, expressive reactions, staged close-ups and timed captions to carry the story. The sequence gradually moves from questions about skincare routines to a product reveal featuring The Ordinary bottle, giving the viewer a narrative reward rather than an immediate sales pitch. This shows how AI-assisted 3D visual storytelling can combine education, humour and a clear product moment in one film.
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