Dulux | Brand Video
Dulux
Role
Video editing and motion
Delivered
Brand / YouTube Long Form
The brief
The Dulux film presents a paint product through a playful animated story rather than a conventional feature list. The challenge was to make the brand and product reveal memorable while clearly communicating a sense of colour, upgrade and premium appeal. It is a useful reference for consumer brands looking for personality-led advertisements that can explain an offer without feeling like a hard sell.
What I did
I worked with an illustrated, character-driven visual approach, connecting the narrative scenes to product-focused shots and a clear Dulux end frame. Text, timing and animated transitions help the humour land before shifting attention to the paint range and its selling points. This balance of storytelling and product visibility shows how a branded video can be entertaining while staying commercially relevant.
Want one like it?
Send me your footage and a short note. I’ll reply within two working days.
